About

I am an expert in designing and creating paradigm shifting experiences based on a rigorous, research based practice. ​

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I create better healthcare and consumer experiences through uncovering how people make sense of the world - through meaning. By harnessing these meanings I deliver better strategic design solutions and experiences.

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I specialise in qualitative research, iterative design research and UX design. With my background in Industrial Design I can clearly translate research insights into final products. I have run research for physical and digital products in Europe, the USA and China. I am bilingual in English and Mandarin.

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I am also involved in experimental, non-profit projects that use gaming experiences as a way of engaging and educating the public on challenging topics.